![]() ![]() ![]() That’s the thing about these songs: They’re great vehicles for energy. “But when they wrote this stuff, a lot of times they were in their twenties and thirties, and they were just trying to get people off in the juke joints. “People think that the blues is just older men,” Perry says. Guitarist Joe Perry says they fit perfectly next to Aerosmith’s originals. Aerosmith are currently playing an average of five Bobo tracks at every show on their arena tour, which lasts until late June. The album is poised for strong sales well into spring. And the track lends a really cool sound to the radio station.” “People seem pumped that Aerosmith are really rocking again. Surprisingly, stations in the “active rock” format are getting good feedback from the first Bobo single, “Baby Please Don’t Go.” “It definitely stands out as something unique,” says Sean Elliott, program director at WLZR-FM in Milwaukee. To me, this is not a hit-driven record or a video-driven record.” “There’s loyalty to the band among fans, but there’s very little loyalty at radio. “We knew that we’d have to take our chances on a marketing level,” says Will Botwin, president of Columbia Records. The album presented a challenge for the band’s label, however. It was us discovering you can do these songs and have a whole lot of fun. When Aerosmith tackled blues classics such as “Baby Please Don’t Go” and “Road Runner,” Steven Tyler says the key was to avoid anything that sounded like a preservation-minded blues tribute: “This is not about a resurgence of the blues. So they were as surprised as anyone when it entered the Billboard 200 album chart at Number Five and sold 160,000 copies in its first week, nosing ahead of the other recent rock-star blues project, Eric Clapton’s Me and Mr. Coming off a lucrative decade-long run of power ballads, movie themes and pop singles, Aerosmith didn’t have high commercial expectations for their new blues- covers collection, Honkin’ on Bobo. ![]()
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January 2023
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